J
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ACG Zegama Trail

Wildly Comfortable

Soft shoes for hard trails. A typical Nike campaign hero with image as color and UI as a black-and-white system.

Nike P-6000

Back in the Game. Your Look.

Ethan Strand

Pegasus 42

Full Horsepower

Phantom 6

No Stopping Haaland

Nike Free Metcon 7

Train the Right Way

Brand CoreMonochrome, image-driven, athletically direct
Font StackNike Futura ND + Helvetica Now
CTA Shapecompact pill, 999px radius
Depthflat, border-only, no SaaS shadows
01 / Colors

Black-and-white as UI, campaign images as color.

Nike uses almost exclusively #111, white, and light grays in the interface. Status orange appears in product listings as text, not as a badge capsule.

Ink / Accent
#111111
Logo, Navigation, Titles, black CTAs
Canvas
#FFFFFF
Page surface, Header, Footer, on-image CTA
Muted Canvas
#F5F5F5
Search field, Utility bar, Chips
Image Fallback
#E5E5E5
Product image areas, lazy campaign fallback
Muted Text
#707072
Product metadata, Footer links, Placeholder
Strong Border
#CACACB
Outline chips, stronger dividers
Status New
#9E3500
Coming soon, Just arrived, SNKRS
Error
#D43F21
Derived form/error state
02 / Typography

Nike Futura for campaign, Helvetica Now for commerce.

The hierarchy clearly separates emotional headline impact from calm retail information.

Campaign Display
Just do it
Nike Futura ND / 76px / 500 / 1.0
Page Title
Shoes, Clothing & Accessories: New Arrivals
Helvetica Now Text Medium / 24px / 500 / 1.3
Navigation
New · Men · Women · Kids · Sport
Helvetica Now Text Medium / 16px / 500 / 24px
Body
Product metadata, descriptions, and footer links remain neutral, readable, and generously set.
Helvetica Now Text / 16px / 400 / 28px
Utility
FIND A STORE · HELP · SIGN IN
Helvetica Now Text Medium / 12px / 500 / 18px
03 / Buttons

Pills, icon circles, and text buttons.

The button language is compact and round, but surrounding modules stay sharp.

Pill CTAs

Icon and Carousel

Popular Search Chips

challengerair force 1air maxnike p 6000jordan

Related Category Chips

New Football ShoesNew Running ShoesNew Lifestyle Shoes
04 / Cards

Cards without card chrome.

Nike builds area through image and grid, not through shadows. Product cards are deliberately restrained.

Coming Soon
Nike Moon Shoe Original
Women's Shoe
99,99 €
Just Arrived
Nike ACG Zegama
Trail Running Shoe (Women's)
169,99 €

Joga Sinistro

Brasil Futebol x Jordan Brand

05 / Brand-specific Product Patterns

Nike-specific commerce patterns.

These modules make the extraction brand-specific: Search Sheet, PLP, Filter, Carousel, and Campaign Grid.

View All New Releases · Discover Now

Shoes, Clothing & Accessories: New Arrivals (1045)

Hide Filters ⚙Sort by ⌄
Recycled Materials
Nike Pegasus 42
Road Running Shoe (Men's)
139,99 €
Nike P-6000
Men's Shoe
109,99 €
Now in SNKRS
Nike Air Max Plus x HOMECOMING
Men's Shoe
189,99 €
Carousel

Discover Classics

06 / Forms and Search

Search is a top sheet, not a modal.

White 100% sheet, wide pill search, popular search chips, and text button 'Cancel'.

Popular Search Terms
Error state derived
07 / Layout, Radius, Elevation

Large spacing, hard image edges, almost no depth.

The Nike system gains value through discipline, not decoration.

Spacing

8 xs
8px
16 md
16px
24 lg
24px
48 gutter
48px
80 section
80px

Radius

0 Card
18 Chip
999 Pill
Circle

Elevation

none: Product cards
border-only: Documentation/Form
sheet optional: only overlays, used sparingly
08 / Motion and Interaction

Microinteractions remain functional and fast.

Nike avoids decorative motion. Interaction shows state: header hover, search sheet, carousel scroll, filter toggle, and focused pills.

Nav hover

2px black underline, no colored active state.

Search expand

Top sheet from above, white background, content below remains visible.

Carousel

Arrow circle buttons, disabled lighter, overflow tile clipped.

Focus

Black 2px ring with 3px offset for keyboard navigation.

10 / Extracted Component Tokens

Concrete values for agents.

These tokens can be implemented directly in HTML/CSS/React components.

Headertop 36px, main 60px, gutter 48pxwhite + #f5f5f5, no shadow
Search Sheetheight ca. 324px, width 100%, top alignedinput 40px, pill, #f5f5f5
Hero Overlaybottom-left inset 48px, white textFutura 76px/1.0, CTA white pill
Campaign Card2-col grid, gap 12px, radius 0kicker 16, title 24, CTA pill
Product Cardimage 1:1, no border/shadowname 16 medium, meta #707072, status #9E3500
Filter Sidebar220px, scroll panel, links 16 mediumaccordions flat, chevron right
Carousel Tilehorizontal overflow, 31% desktop widthfloating label pill bottom-left 24px
Footer4 columns + region, border-top #e5e5e5head 16 medium, links 14 #707072
Source: www.designmd-store.com